Faculty Publications

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Faculty MemberPublicationDate
Steward, MichelleSteward, M. , &  Scott, C. D. (2018). Leading Questions: A Categorization System. Marketing Management Journal.Sep 2018
Gurnani, HareshThanh, T. ,  Gurnani, H. , &  Desiraju, R. (2018). Optimal Design of Returns Policies. Marketing Science.Aug 2018
Steward, MichelleRitz, W. ,  Steward, M. ,  Morgan, F. N. , &  Hair Jr., J. F. (2018). When Sales and Marketing Aren't Aligned, Both Suffer. Harvard Business Review.Jun 2018
Narus, JamesMandjak, T. ,  Belaid, S. , &  Narus, J. A. (2018). The Impact of the Altered Political Economy on the Tunisian Auto Parts Market. The IMP Journal (i.e., Industrial Marketing & Purchasing)/Emerald Insight Publisher.Mar 2018
Steward, MichelleSteward, M. D. ,  Narus, J. A. , &  Roehm, M. L. (2018). An Exploratory Study of Business-to-Business Online Customer Reviews: External Online Professional Communities and Internal Vendor Scorecards. Journal of the Academy of Marketing Science.Mar 2018
Gurnani, HareshBagchi, R. ,  Kukova, N. ,  Gurnani, H. ,  Nagarajan, M. , &  Oza, S. (2016). Walking in My Shoes: How Expectations of Role Reversals in Future Transactions Impact Present Behaviors. Journal of Marketing Research.Jun 2016
Lari, AlirezaAsllani, A. , &  Lari, A. (2015). Using goal programming to increase the efficiency of marketing campaigns. Journal of International & Interdisciplinary Business Research.Oct 2015
Roehm, MichelleRoehm, M. L. , &  Roehm Jr., H. A. (2010). The Relationship between Packaging Uniformity and Variety Seeking. Psychology & Marketing.Dec 2010
Gurnani, HareshYin, S. ,  Ray, S. ,  Gurnani, H. , &  Animesh, A. (2010). Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications. Marketing Science.May 2010
Steward, MichelleSteward, M. , &  Lewis, B. (2010). A Comprehensive Analysis of Marketing Journal Rankings. Journal of Marketing Education.Apr 2010
Steward, MichelleSteward, M. D. ,  Walker, B. A. ,  Hutt, M. D. , &  Kumar, A. (2010). The Coordination Strategies of High-Performing Account Mangers: Internal Working Relationships That Drive Success. Journal of the Academy of Marketing Science.Jan 2010
Steward, MichelleSteward, M. ,  Martin, G. S. ,  Burns, A. C. , &  Bush, R. F. (2010). Using the Madeline Hunter Direct Instruction Model to Improve Outcome Assessments in Marketing Programs. Journal of Marketing Education.Jan 2010
Steward, MichelleMorgan, F. ,  McCabe, D. ,  Howley, M. ,  McCabe, J. , &  Steward, M. (2010). The Influence of Different Types of Cues-to-Action on Vaccination Behavior: An Exploratory Study. Journal of Marketing Theory & Practice.Jan 2010
Steward, MichelleSteward, M. D. ,  Morgan, F. N. ,  Crosby, L. A. , &  Kumar, A. (2010). Exploring Cross-National Differences in Organizational Buyers' Normative Expectations of Supplier Performance. Journal of International Marketing.Jan 2010
Steward, MichelleSteward, M. ,  Wu, Z. , &  Hartley, J. L. (2010). Exploring Intrapreneurial Ability and Supply Managers' Relationship Skills. Journal of Business-to-Business Marketing.Jan 2010
Steward, MichelleSteward, M. (2009). A Typology of Coordination Strategies Employed by Business-to-Business Salespeople. Marketing Management Journal.Jan 2009
Steward, MichelleSteward, M. ,  Hutt, M. D. ,  Walker, B. A. , &  Kumar, A. (2009). Role Identity and Attributions of High-Performing Salespeople. Journal of Business and Industrial Marketing.Jan 2009
Narus, JamesAnderson, J. C. ,  Kumar, N. , &  Narus, J. A. (2008). Business Value Merchants. Marketing Management.Mar 2008
Steward, MichelleSteward, M. (2008). Intraorganizational Knowledge Sharing among Key Account Salespeople: The Impact on Buyer Satisfaction. Marketing management Journal.Jan 2008
Herbst, KennethWood, N. T. , &  Herbst, K. C. (2007). Political star power and political parties: Does celebrity endorsement win first-time votes?. Journal of Political Marketing.Jan 2007
Roehm, MichelleRoehm Jr., H. A. , &  Roehm, M. L. (2007). The Relationship between FSI Advertising Style and Coupon Redemption. Marketing Letters.Jan 2007
Roehm, MichelleRoehm Jr., H. A. , &  Roehm, M. L. (2007). Can Brand Encounters Inspire Flashbulb Memories?. Psychology & Marketing.Jan 2007
Roehm, MichelleRoehm, M. L. , &  Tybout, A. M. (2006). When Will a Brand Scandal Spill Over and How Should Competitors Respond?. Journal of Marketing Research.Jan 2006
Herbst, KennethHerbst, K. C. ,  Stanton, J. L. , &  Armstrong, G. A. (2006). Don't be fooled: Profits result from being innovative and meeting consumers' need for convenience. Innovative Marketing.Jan 2006
Herbst, KennethStanton, J. L. , &  Herbst, K. C. (2005). Commodities must begin to act like branded companies: Some perspectives from the United States. Journal of Marketing Management.Jan 2005
Harris, FrederickHarris, F. H. ,  Kennedy, C. R. , &  Lord, M. (2004). Integrating Public Policy and Public Affairs into Pharmaceutical Marketing: Pricing Differentials and the AIDS Pandemic. Journal of Public Policy and Marketing.Oct 2004
Roehm, MichelleRoehm Jr., H. A. , &  Roehm, M. L. (2004). Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning. Marketing Letters.Jan 2004
Roehm, MichelleRoehm, M. L. ,  Roehm Jr., H. A. , &  Boone, D. S. (2004). Plugs vs. Placements: A Comparison of Alternatives for Within-Program Brand Exposure. Psychology & Marketing.Jan 2004
Roehm, MichelleBoone, D. S. , &  Roehm, M. L. (2002). Retail Segmentation Using Artificial Neural Networks. International Journal of Research in Marketing.Jan 2002
Roehm, MichelleBoone, D. S. , &  Roehm, M. L. (2002). Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion. Marketing Letters.Jan 2002
Narus, JamesNarus, J. A. ,  Carpenter, G. S. , &  Anderson, J. C. (2001). Managing Market Offerings in Business Markets. Kellogg on Marketing. Dawn Iacobucci: John Wiley & Sons Inc.Jan 2001
Roehm, MichelleRoehm, M. L. , &  Roehm Jr., H. A. (2001). The Advantage of Hybrid Split Ads over Uninterrupted Ads and How to Augment It. Marketing Letters.Jan 2001
Roehm, MichelleRoehm, M. L. (1997). The Effects of Abstract and Concrete Goals on Information Processing. Psychology & Marketing.Jan 1997
Harris, FrederickHarris, F. H. , &  Peacock, P. (1995). Hold My Place Please! Yield Management: Extending the Concept in Services Marketing. Marketing Management.Oct 1995